Some agencies still center on link building, but I’m uncertain I’d call that the strategy. The great link-focused agencies will often have a bag of tactics/tricks they love. These tactics are proprietary, meaning it’s difficult to find them explained on Quora.
With that in mind, there are several great tactics shared on regularly, and you’ll find a great deal of interesting stuff looking around on that site as well (a lot of that is free).
However, with regards to a strategy, one way link building services plays second fiddle. Links aren’t the be-all-end-all of website marketing – you will need them to reach your goals, nevertheless, you also need an excellent social networking presence, good content, website that converts, etc.
In my view, building links fits into a better online content and PR strategy.
At my agency, we give attention to a niche (auto parts), which allows us to both cultivate content expertise (all my content creators are car nerds) and cultivate relationships with industry media (I’ve got a reliable selection of automotive journalists and bloggers I will reach out to and expect a response). Our strategy:
Create content hopefully auto enthusiasts will like (and our company of car nerds causes us to be somewhat successful at that)
Contact the best journalists/bloggers in the automotive niche (whom we realize, or otherwise know via email) and “pitch” them our content
If/as soon as the content resonates with all the blogger/journalist, we get a reference to the client’s brand, and usually a web link
The links are editorial and come from the finest quality sites, so we have nothing to fear from my efforts. It’s 100% “white hat,” that you simply can’t always say about building links. The emblem name mentions put our clients facing thousands (or tens of thousands) of automotive enthusiasts. I don’t really know 40dexppky the ROI on these mentions is, however it can’t be bad.
…Not forgetting, we’ve got an excellent bit of content about the client’s site that could generate search and social media traffic/interest for years.
Our “trick” is an industry and niche focus. It’s challenging to create content that basically “pops” whenever you don’t have knowledge of-house, along with that it’s difficult to figure out who the most notable bloggers and journalists will be in a distinct segment without having done some are employed in that niche for a long time.