Often when doing email promotions, you can actually disregard the many e-mail marketing tools that are essential to the method. Lots of people think that sending marketing emails is centered on owning an autoresponder and that’s it. The fact is that you require more email marketing tools than merely an autoresponder to be successful as a professional marketer.
Let’s glance at the 4 email marketing tools every professional email marketer must have inside their locker:
Tool 1 – Autoresponder Service
We’ll start out with obviously the autoresponder service first. If you wish to ensure you are performing the very best job possible, you will want to sign up to a paid professional service like Aweber or Get Response.
Free autoresponders just don’t work. Their deliverability rates are horrible, ads are often included in your emails and so they only let you send to a restricted number of subscribers. Professional services, however, boast greater deliverability rates since they have existing relationships with email providers which allow most of their emails to be delivered.
Tool 2 – Tracking Service
The second tool an e-mail marketer should get is Tracking Group Emails that lets you track clicks and sales. Although autoresponders provide their own personal tracking services, these often spew out long ugly links if you are using text emails. Having such long links may decrease your click-through rates having a non-tech savvy audience, who rec1pients nothing like hitting long links. A solution is by using tracking services like Hypertracker, AdTrackz, BudURL and Bit dot ly. Hypertracker and AdTrackz allow you to track sales for your very own products at the same time, while BudURL and Bit dot ly only let you track clicks.
Besides the mandatory autoresponder and tracking service, a delivery monitoring service is an additional tool you can think about for monitoring your email campaigns. These facilities let you monitor the deliverability rates of your respective mailings.
How this is accomplished is that they may have a seed listing of emails registered at all the major companies, like Gmail, Hotmail and Yahoo. You download this seed list and import it to your autoresponder. From there, you can track the deliverability rate to the seed list, which supplies you a good idea of methods well your emails are becoming delivered.
Should you email your subscribers often, maintaining some kind of ‘broadcast calendar’ is a great idea. You may develop a simple calendar using Notepad or in case you are more conventional, make use of an offline calendar or a notebook. Doing this can help you keep your email campaigns organized so you don’t lose a record of when and what you should be mailing out.